Train differently, grow differently
What is el cuarto azul?
We practice collaborative intelligence to improve processes in organizations through people.
In an industry where training plans are perceived as boring, mandatory and not adapted to the reality of each case, El Cuarto Azul has its own philosophy.
We create learning spaces to connect the existing talent in organizations with their business, brand and communication objectives.
Our personality is the combination of a transformational vocation that starts by analyzing each situation to facilitate a unique experience and help people find true motivation to perform better.
A unique approach...
Exploration
We design trainings empathizing with the client, analyzing the sector, exploring disciplines, connecting findings, building concepts to develop bespoke content.
Interaction
We adapt ideas to the possibilities of each case, with realistic and sustainable methodology
Impact
Follow-up of each training to measure the effectiveness of the impact on people and the organization.
Hi! I'm Rocío Ungría
Born and raised in Spain and trained in NYC, my career has been shaped by diverse cultures and a deep belief in the power of people.
After almost two decades in Communication and Luxury Retail, learning, growing and eventually leading the Training teams for some of the most iconic brands under LVMH and Kering, I realized that the heart of every successful company lies in its people.
So after working with people from all over the world and seeing what is truly needed to inspire, support and effect positive change in them, I decided to create El Cuarto Azul. A space with a clear mission: help guide organizations in nurturing talent, aligning teams with purpose, and fostering a culture of empathy, growth and innovation.
Because when people grow, companies grow.
What do we offer?
At El Cuarto Azul we like to go beyond the what and the how; we are obsessed with the what for.
The basis of our approach is neuroscience, psychology and emotional intelligence. We are fascinated by how the brain works and how a simple understanding of its mechanisms helps people to grow, give their best and, as a result, contribute to the success of the company.
We want people and companies to evolve hand in hand. The basis of our method is to align the scientific theory with which we train the employee, with the company's needs and business objectives, in order to achieve realistic, tangible and sustainable results.
Our passion is to help companies achieve their potential through their most valuable asset: their people.
Ad-hoc training
We immerse ourselves in your company and its culture, talk to your teams and create a training plan where motivation and impact go hand in hand.
Co-creation
Tell us your idea and we will help you shape it to fit your current needs. We'll match your foundation with our method for a successful collaboration.
Workshops
Adaptable, flexible and always with dynamism and learning as a beacon. Interactive sessions where everyone contributes and everyone learns.
Conferences
Our XS format. Specific topics in small pills, always with an interactive format where participants are an active part of the learning process.
Success stories
